And the winners are…? No real surprise here – unless you’ve been living under a rock

Posted: October 28, 2011 in Automotive
Tags: , , , , , , , , , ,

Just announced earlier this morning from Niagara-on-the-Lake, Ontario, The Automobile Journalists Association of Canada (AJAC) announced the names of 11 vehicles that will now compete for 2012 Canadian Car, and Canadian Utility Vehicle of the Year.

The annual event known as Testfest and held in Niagara-on-the-Lake, brought 70 Canadian automotive journalists together to road and track test some 57, 2012 model year vehicles now arriving in dealer showrooms.

Today’s announcement followed almost a week of rigourous road and track testing by AJAC members, with the purpose of narrowing a field of 57 entries down to winners in 11 categories.

The winners in the 11 categories are:

  • Best New Small Car under $21K: Hyundai Accent
  • Best New Small Car over $21K: Hyundai Elantra
  • Best New Family Car under $30K: KIA Optima LX
  • Best New Family Car over $30K: KIA Optima Hybrid
  • Best New Luxury Car: Mercedes-Benz C-Class C350 4MATICSedan
  • Best New Sports/Performance Car under $50K: Hyundai Veloster
  • Best New Sports/Performance Car over $50K: BMW 1 Series M Coupe
  • Best New Prestige Car over $75K: Mercedes-Benz S-Class S350 Bluetec 4MATIC
  • Best New SUV/CUV under $35K: Dodge Journey
  • Best New SUV/SUV $35K-60K: Volkswagen Touareg TDI Clean Diesel
  • Best New SUV/CUV over $60K: BMW X3

Did you spot the lonely North American automobile? Does this surprise you? Seriously?

The AJAC 2011 car of the year was General Motors Cruz; is that once highly regarded vehicle now considered flavour of the month – yesterday’s news?

Of the 70 Canadian journalists who participated in Testfest this month, there are few, if any changes from last year. Why the apparent about face? Public opinion? Or can North America not build a decent automobile? Hold on a moment; consider Honda Canada with their Alliston manufacturing facilities. Recently back on line at full production, they are producing between 1,400 and 1,600 Honda Civics per day for the North American market. A Japanese car, built in Canada that may well lay claim shortly to its 14th consecutive year of being Canada’s number one selling car. When was the last time we saw that honourable statistic bestowed upon one of Detroit’s Big 3? Oh yes, right… before there was any serious competition from European or Asian manufacturers, that’s when.

I digress. As can clearly be seen, Korean automakers did extremely well, actually winning five of the 11 categories — including the KIA Optima, which sewed up both family car categories.

If you follow cars, the end result may not come as a complete surprise to many. For the past couple of years, Korean manufacturers Hyundai and Kia, a once bankrupt manufacturer not too many years ago has been bringing cars to the market with tremendous style and appeal while loaded with safety features and excellent value for the dollar.

We’ll still have to wait a few months to hear the declared overall winners for 2012 Canadian Car of the Year and Utility Vehicle of the Year; they’ll be announced at the Canadian International AutoShow in Toronto in February 2012.

One wonders; given the bailouts in North America to some automakers who were teetering on the brink, can they too, in the future return to their once former glory? Or are the stakes quite simply way too high?

Time and public opinion will tell.

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